Closing the Deal with Google Ads for High-Intent Customers
Google Ads are a valuable tool for attracting customers to your brand. They are particularly effective at targeting customers with strong buying intent.
I'd like to examine how a business mentor could help you effectively use Google Ads to attract this particular group of potential customers.
Identify Your Target Audience and Keywords
Before you can begin, you need to thoroughly understand what you're offering and exactly who your ideal customers would be. This means understanding who would want what you're selling.
Once you’ve clearly defined these factors, you can carry out an audience analysis, which looks at specific demographic aspects and things like their interests, behaviours, general attitudes, what kinds of social media they use, and what motivates them to purchase.
Once you understand your audience and have narrowed them down to a series of well-defined parameters, you can start using tools like Google Keyword Planner to help you find keywords that will most likely resonate with customers with strong buying intent.
These customers search for specific things and typically use long-tail keywords that signal high purchase intent in their Meta searches and browsing behaviour.
A competitor analysis will also go a long way towards helping you narrow down your target audience and keywords. You can analyse the kinds of keywords that they are bidding on to see which are most successful at driving conversions.
Create Compelling Ads and Designs
You need to set up ad campaigns using compelling designs and copy (text incorporated into your ads) to capture the attention of your target audience and encourage them to click on your ad.
In your headline and description, you'll need to ensure the copy is clear and concise, with unique selling points highlighted early on. In essence, your product and service need to stand out to get your audience to follow your call to action.
Ad extensions can also be beneficial, providing additional information to increase the ad's visibility. These extensions include call-out extensions, structured snippets, and site link extensions.
Ad design plays a crucial role here. A visually appealing design that aligns with your brand and grabs the attention of the potential buyer amid a cluttered marketplace is important. Compelling copy that answers the buyer's questions will play a huge role in attracting them.
Optimise Landing Pages
Once you have attracted the potential buyer to your site, you will need to ensure an attractive landing page to avoid a significant bounce rate. This is a crucial step to implement before launching your ads, as it will ensure potential customers who click on your ads enjoy a seamless experience as they are led into the sales funnel.
The key is to ensure that your landing page is consistent with the ad copy and that the tone, visuals, and overall messaging match what the user saw in the ad. This ethically nurtures them on their journey towards a purchase (without them knowing).
Implementing a clear call to action is important here, making it easy for users to take the next step. It should not be confusing, hidden, or overwhelming to make a purchase, sign up, or contact your company. The next section should address the page's central theme, drawing the reader's attention.
It is important to optimise your landing page for mobile devices since many people nowadays use their mobile devices to do online shopping and research. Failure to do this could lead to higher bounce rates.
At Catch Digital Solutions, we aim to help businesses improve Google Ads success rates, particularly for customers with strong buying intent. Please feel free to contact us to learn more about our services.
