Social media ads campaigns are one of the quickest and most effective ways to connect with your target audience.
These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.
These small but mighty social media ads utilise all the data users share on social networks to offer highly personalised and relevant content. This ultimately expands conversion opportunities and introduces your brand to more potential customers.
As more and more brands get on board with social media ads, it's important to understand how this advertising medium works. Social ads are an incredibly profitable and versatile advertising channel.
This gives the ability to build specific campaigns on social media to meet a selection of different business goals at relatively low costs.
Warning: Don’t try this at home!
Word to the wise: don’t try and do your construction company’s social media ads by yourself. It’s bound to end in disaster. Picture this: you set up a makeshift Facebook account, the information is not complete and it’s not optimised, so no one can really find you on social media. When someone finds your page by accident, they see no pictures or content, but they need a builder, so they leave a message. Days go by and they receive no reply. You haven’t just lost one customer, but dozens more, after that person gives you a bad review online.

In other words, let our experts handle your social media. The construction industry is intense. It requires your utmost focus and attention to detail. So let us build your reputation online while you construct buildings for your clients.
TikTok
Google Ads
100% customised social media marketing plan / Strategy
Create successful audiences and utilise lookalike audiences
Insights to spy on your competition
Facebook tools to measure what ads and ad copy is successful
Detailed targeting to get your ads in front of a warm audience
Set up re-marketing campaigns “ads that follow people all over Facebook”
Dedicated campaign manager
24/7 reporting dashboard
Includes all campaign setup, ad sets & ad creation/copywriting
Continuous split testing of various ads and audiences to ensure return on ad spend
Create up to 2 image ad creatives per month
No long-term contracts
Ready to Get Your Construction Business Seen on Socials?
5 ADVANTAGES OF SOCIAL MEDIA ADVERTISING
Improved Brand Recognition
Advertising through social media has been shown to increase brand recognition. Regular posting on social media platforms allows companies to interact with their clientele on familiar grounds. This constant interaction creates a picture of credibility and an eagerness to listen to what the clients have to say.
Once customers are familiar with your brand, they are more likely to recommend your brand to friends and family. The brand should not constantly hammer its presence, but it should be subtle enough to make an impact. Sticking to a particular theme of colours and fonts will help your brand awareness.
Improved Brand Loyalty
For any company to stay afloat, it needs a loyal client base. New customers are a happy addition, but without loyalists, the conversion rates would be somewhere between sad and non-existent. Advertising on social media creates an open service platform where customers can express their views and feelings about services and products offered.
By listening to consumer opinions, customer satisfaction levels rise and so does loyalty to your brand. Consumers will be more impressed with your turnaround time and appreciate the company more.
Improved Conversion Rates
The majority of the population is on social media. Social media and advertising are two components used together to target potential clients on social media platforms.
With the increased brand visibility that comes with advertising on social media, more leads will visit your website, and the chance of conversion also increases. With a social media and advertising plan, a company can improve its sales and profits.
Reduced Marketing Costs
Compared to conventional marketing, social media marketing does not require a lot of monetary resources. With an internet connection and computers, a company can minimise its marketing costs by a significant margin. As the business landscape continues to evolve, traditional marketing methods begin to fade out in favour of more resourceful methods.
Therefore, using social media to market products and services is an efficient way for companies to reduce costs. Social Media platforms do most of the work in terms of investment. The business needs a consistent theme, tonality and an effective marketing strategy to make use of the platforms. The costs are greatly reduced as more people can be reached with the same monthly budget.
Better Search Engine Ranking
While a social media platform does not exactly improve search rankings, the page will certainly get you more traffic. More people use Google, DuckDuckGo, Bing or other search engines to find products or services online.
If your business has a social media listing, the chances are it will appear among the top search results of a related product or service, leading to wider visibility. Search engine optimisation tools are another attractive option due to the ability to drive more traffic to company websites and achieving higher search rankings on them.
Everything needed to kick off our collaboration and get your social media ad campaign started smoothly
Make initial payment
Before we begin, please make the initial payment to kickstart our collaboration.
Submit the brief form
We'll send you an onboarding form to gather all the necessary details to kickstart your campaigns.
We Start Work
Once we've received your completed form, we're ready to hit the ground running!
Click below to view our packages or contact us to discuss how we can help your business.
GOT QUESTIONS? LET’S TALK
We need to talk about your social media ads for long-term construction success. We look beyond the now and envision your company as a leader far into the future, but it will take some social media savvy, the kind that only Catch Digital has. Construction businesses cannot exist in a vacuum. You need to engage with people in your community and potential clients who are looking for expert building capabilities like yours. We can connect you with the right people in the most effective way that will send leads all the way down your sales funnel.
Would you like to get a Free Social Media audit or more information about the ads? Simply complete the below form and we'll get back in touch.
CONTACT
sales@catchdigitalsolutions.au
Melbourne Office:
Level 2/1 Southbank Blvd, Southbank VIC 3006
Canberra Office:
Level 1, The Realm, 18 National Circuit, Barton ACT 2600
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